Siyabusa has a bigger vision
Siyabusa Nzama is from the rural village of Untunjambili near Kranskop in the Midlands of KwaZulu-Natal. In april 2018 he attended a Socionext workshop .
Soon after the workshop, he recognised that there was an opportunity to sell cosmetic products to his local community.
He researched his critical assumptions, and determined his target market. Soon he found a key partner who could supply him with the products he would need, and could sell at a suitable price point.
Because he realises he has to drive sales if he wants his business to grow, Siyabusa spends much of his time visiting public spaces and offices where he can pitch the benefits of his products, like schools, hospitals, business places and shopping centres. He knows the value of pushing his business.
Despite his success Siyabusa has a bigger vision. He wants to open up a spa where he can provide the full spectrum of health and beauty services, a need which he recognises is not yet properly met within his broader community.