Celebrating local culture
Thandeka Ngidi attended our 5-day acceleration workshop in April 2018, in the rural village of Untunjambili.
During the workshop, she and her team worked on a shoe cleaning business. Although this was the business idea selected to work on during the five days, Thandeka knew she had another business idea in mind. One which she wanted to pursue but didn’t know how. With the skills and methods she learned during the workshop, Thandeka set about starting an events management business.
Using her eye for aesthetics and a love for community events, Thandeka coordinates and organises traditional events for her community. Weddings, birthdays, baby showers, she hires out the equipment and ensures a smooth service.
Within the Zulu culture an important element of traditional events is the traditional dress and attire. Thandeka sees this as a lucrative area to branch out to. So she plans to invest in various pieces that she can hire out for the events she arranges, which makes sense with her current business focus.
Socionext provides a highly interactive, hands-on training in social innovation and entrepreneurship skills. Our program was developed over four years at the University of Amsterdam and at the Copenhagen Business School.