Ntomb’ OmXhosa Chesa Nyama
The Place to be
Siyabonga Bashe attended a Socionext workshop in the township of Joza, Grahamstown in the Eastern Cape. Siya used what he learned to start a highly successful Chesa Nyama business.
Chesa Nyama is a term that roughly translates to “hot meat”. It is centred around the cooking of meat on an open fire, though the term has come to be synonymous with establishments, in typically township communities, that offer food, drink and entertainment.
Known for his great food, pool table and music events, his establishment is the ‘place to be’ if you’re looking for some entertainment on the weekend. So much so that his business has been included as a stop-over on the local ‘Township Tours’ operated by game reserves in his area.
His natural ability to host and entertain has built him a strong reputation. Not only within his community but outside of it. The relationships that he has built through this approach have gone a long way to ensuring support and success for his business.
Siya made it onto our Top 30 list last year and has made it this year too with a great run of success and growth for the business.
This past year has presented a variety of challenges, each inspiring growth within the business itself and within Siya as an entrepreneur. He has put his focus on upskilling his staff and honing in on his business processes, to make them as efficient as possible.
He has also built out his product offerings: he now sells a wide variety of household goods. He recognised that there was an opportunity to provide further for the needs of his customers and began stocking commonly needed items.