Unlock your inner Picasso
How do you introduce school kids to great art? Drag them over to museum? And what if there aren't any museums? You just bring the art to the kids. Replicart uses digital prints of major paintings and puts them into a mobile exhibition.
The company doesn't just introduce South African youth to world famous art, they also inspire kids make their own works of art. The Replicart team approached schools and tested their interactive travelling exhibition with two groups of 20 girls. This was a great succes, and it turned outs schools are willing to pay for this service. No other company does anything similar.
With the replicas they want to create awareness, inspire and stimulate diversity. Targeting school children and middle to upper class adults, they want to create interactive exhibitions combined with physical activity or wine tasting. They believe there is a demand for this product and that there are talented artists in South Africa able to produce these replicas.
A team member explains how ReplicArt has evolved. “It’s been quite a journey” she explains, “we have evolved from an idea of ‘art copies’ towards interactive art presentations in the form of mobile exhibitions that we set up at schools.”
The impracticalities involved in taking learners on a field trip, like transport and permission from parents, made the team decide to take a different approach. The workshop starts with a presentation in the classroom, followed with an art activity which encourages the children to unlock their inner Picasso.