In May 2018 Luxolo Tsawu attended a Socionext workshop in Nelson Mandela Bay, South Africa. He learned a great deal from the workshop and holds on to his key takeaways from the workshop to this day.
These learnings all revolve around how one engages your customers, marketing and promoting the business while capturing the market and outcompeting your competition.
With his business partner, Luxolo went on to put these lessons into action by starting up a baking business. His business partner manages the production side of things while Luxolo focuses on business development.
Starting with very few resources, and by just making and selling muffins, the business now specialises in high-end cakes for special events. Luxolo puts their success down to a passion and skills with creative cakes and effective marketing.
A number of customers have been amazed that the business has been able to deliver on a difficult or challenging cake design. The skill and passion of his partner really shines through in each cake.
Luxolo meanwhile has used social media and a digital profile to outshine his competition. By delivering consistently superior results and maintaining an active online presence, this baking business has been progressing quickly.